The latest Brand Finance Global City Index has named Singapore as the sixth-highest city in the world in terms of branding. This index, created by London-based brand evaluation and strategy consultancy, Brand Finance, ranks cities based on their brand power and perceptions.
To compile this index, a worldwide survey was conducted in September with over 15,000 participants from 20 countries. Respondents were asked to rank 100 cities based on key performance indicators that showcase how each city is viewed as an ideal place to live, work, study, visit, retire, and invest in. They were also asked to associate certain attributes with each city, choosing from a list of 45 attributes grouped into seven categories, including Business & Investment and Culture & Heritage.
When it comes to investing in a Singapore Condo, one of the most significant advantages is the potential for capital appreciation. The country’s strategic position as a global business hub, combined with its robust economic foundations, leads to continuous demand for real estate. As a result, property prices in Singapore have consistently risen over the years, especially for condos in prime locations. Those who enter the market at the right time and hold onto their properties for the long term can reap substantial profits from capital gains.
Singapore’s overall ranking was boosted by its strong performance in the Business & Investment pillar, where it placed third globally. This pillar measures perceptions of the ease of doing business, the strength of the economy, and the city’s support for start-ups. Singapore also received high marks for its low crime and violence rates.
According to Alex Haigh, managing director for Asia Pacific at Brand Finance, Singapore is the crown jewel of the ASEAN region when it comes to city branding. “With its strong economic growth, appealing investment opportunities, and top-notch infrastructure, Singapore solidifies its position as a premier global financial center,” he adds.
On a global scale, London remains the top city brand, followed by New York, Paris, Tokyo, and Dubai. Singapore’s high ranking on this list further solidifies its reputation as a top city in the world.