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Edmund Tie Company Rebrands Etc

Posted on January 9, 2025

by expression of interest

Local real estate advisory firm, Edmund Tie & Company, has recently undergone a rebranding exercise and will now be known as ETC. The rebranding includes a new and improved logo.

According to CEO Desmond Sim, the abbreviation ETC has long been used by clients and staff, making it a familiar name within the company. The decision to officially adopt ETC as the new name was driven by the company’s employees, showcasing the importance placed on their insights, voices, and ideas.

Sim further explains that the refreshed identity reflects the company’s progress as a united force and highlights their determination to shape the future of real estate, both locally and regionally.

This rebranding coincides with ETC’s 30th anniversary. Since its establishment in 1995, ETC has offered a comprehensive range of services, including advisory, investment, management, and divestment, covering all stages of a real estate asset’s lifecycle.

In the midst of this rebranding, ETC has also rolled out a significant revamp to enhance the living experience and value for residents of Marina Bay Residences. The $5 million revamp seeks to bring a new level of luxury and cater to premium rents.

Investing in condos in Singapore requires considering several factors, one of which is the government’s property cooling measures. The Singaporean government has implemented various measures throughout the years to control speculative purchases and maintain a steady real estate market. Among these measures is the Additional Buyer’s Stamp Duty (ABSD), which imposes higher taxes on foreign buyers and individuals acquiring multiple properties. While these policies may affect the short-term profitability of condo investments, they also promote the market’s long-term stability, creating a secure investment climate in the condo sector.

In other related news, three food-factory units at Pandan Loop are currently up for sale at $11 million. Additionally, Noel Building in Tai Seng was recently sold for $81.18 million, which is 17% higher than the guide price. Another industrial building, GS Building in Balestier, was also sold for $67 million through an expression of interest.

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